Breastfeeding. Learning makes it natural. A lot of women struggle with breastfeeding, especially in the first 6 weeks. The campaign asks them to look at breastfeeding as something you learn along the way, that the challenges and accomplishments are all part of the process to feeling comfortable with breastfeeding.
Advertising Agency: Extreme Group, Halifax, Canada Creative Director: Shawn King Art Director: Anthony Taaffe Copywriter: Cliff Thompson Published: October 2009via adsoftheworld.com