Over the past several weeks, Jeremy Hollister and his colleagues from We Are Plus were commissioned by The New York Times to produce a HD broadcast spot heralding the Times' new Bay Area edition. As announced over the past several days, The NY Times just launched their San Francisco Bay Area local edition, carrying the same national and global reporting from America's paper of record, but with twice-weekly local coverage from The Times' San Francisco bureau. In Jeremy's words, "The message had to be delivered in an arresting way that elegantly celebrates the physical qualities of the newspaper." If you're interested in hearing more from Jeremy, please let me know and we can provide you more behind-the-scenes info.
Project Title: "The New York Times + The Bay Area" Running Time: :30 Debut Date: Nov. 2, 2009 Client: The New York Times Creative Director: Nathaniel Whitten Art Director: John Tymkiw Copy Writer: Kevin Nabipour Producer: Meridith Brown Creative Agency/Production Company: We Are Plus Creative Director: Jeremy Hollister Projects Director: Zu Al-Kadiri Lead Designer: Jenni Kim Lead Animator: Miguel Delcan Animator: Seth Pomerantz Music: John Napolillo