Sony VAIO

Information / Credits

What if technology could make you feel The TV execution is a tribute to the five senses. The spot opens with the campaign line, What if technology could make you feel then cuts in a rapid-fire pace through a series of moments featuring people surrendering to sensory experienceswhether its getting lost in the sensation of the wind through ones hair or the simple, unexpected impact of a tear trailing down a face. The spot resolves on the ending of the campaign line, more human. Shot on location in S㯠Paulo, the commercial was helmed by renowned Brazilian director Bia Flecha of Brasileira Filmes.

Advertising Agency: Ignited, EL Segundo, California, USA Executive Creative Director: Mike Wolfsohn Group Creative Director: Tom Gilmartin Art Director: Vince Soliven Copywriter: Lori Ellison Design Director: Oogie Lee Director: Bia Flecha Producer: Diego Espana