MACSA

Information / Credits

The Motor Accident Commission of South Australia has embarked on a fresh new approach in the battle to encourage motorcyclists to ride safely. The new campaign, created by Clemenger BBDO Adelaide, utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles.

Advertising Agency: Clemenger BBDO Adelaide, Australia Creative Director: Greg Knagge Art Directors: Geoff Robertson, Paul Stratton Copywriter: Matt OGrady Agency Producer: Jules Callen Account Managers: John McLaren, Bryce Coombe, Tim Pearce, Courtney Stables Director: Phil Meatcham Aired: October 2009