VfL Wolfsburg

Information / Credits

2009 the German football club VfL Wolfsburg entered the record books and won their first Bundesliga title. To promote the Champions Collection merchandise these bags were given out to fans that purchased an item at the local fan shop, remembering everyone, which club is currently holding the German championship title. The result: nationwide attention, an increase in sales and some very proud fans.

Advertised brand: VfL Wolfsburg Advert title: Titeltr䧥r 2009 Headline: Title-Holder 2009 Advertising Agency: deepblue sports, Hamburg, Germany Creative Director: Oliver Drost Art Director: Oliver Reichwald, Karsten Bruns Copywriter: Caspar Domizlaff Photographer: Nina Stiller Published: September, 2009