The agency Jung von Matt / Neckar first in the world to use the flies as carriers of advertising. Publisher Eichborn looked for an original way to draw attention to the stand at the publishing house of the famous Frankfurt Book Fair. Each fly was attached a string and a thread, a mini-banner. Weight of a paper mini-banner was designed so that a fly could fly with it, but low and for short distances, constantly landing on the visitors.
Agency Jung von Matt / Neckar