Asthma Foundation

Information / Credits

Help New Zealand children breather easier. Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.

Advertising Agency: Ogilvy Auckland, New Zealand Executive Creative Director: Jeremy Taine Creative Directors: Basil Christensen, Damon O'Leary Copywriters: Tom Paine, Ben Pegler Art Director: Tom Paine Photographer: Fraser Clements Retoucher: Hayden Wood Account manager: Petra Skoric