HOT cable TV

Information / Credits

Background - To maintain its leadership in an aggressive marketplace, the HOT cable TV network decided recently to increase its programme acquisition, adding more award-winning shows to its portfolio Brief - Position HOT as the network with the best shows and the hottest stars to offer its customers Execution - As part of a 360 campaign entitled At home with the stars, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them Results - The entire display was stripped bare within 2 hours of launch, and was consequently restocked several times. The event became an instant hit and was picked up by leading media channels, including live coverage on breakfast TV.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel Executive creative officer: Yoram Levi Creative director: Tal Perelmuter Art director: Uri Dagan Copywriter: Eliad Friedman Account director: Yael Ron Account supervisor: Sigal Tzur Account executive: Nataly Ziv Planning director: Amit Koren Planning supervisor: Shani Goldberg Launched: October 2009, Tel Aviv