Levi Strauss

Information / Credits

Levi Strauss and Goodwill announced a partnership that aims to put billions of pounds of unwanted clothing to good use. BBDO West, San Francisco, the pro bono agency for Goodwill San Francisco, conceived the idea to turn Levis clothing care tags into a communications medium. Come January, the Levis brand will become the first major retailer to include a message to donate unwanted clothing on the product care tags affixed to its jeanswear.

Advertising Agency: BBDO West, San Francisco Executive Creative Directors: Jim Lesser, Jon Soto Creative Director / Copywriter: Mike Barti Art Directors: Heward Jue, Melanie Barti Account Team: Elana Shea, Kate Lennon Print Producer: Owen Bly