To create awareness of the ChicagoNow.com blog Arresting Tales (http://www.chicagonow.com/blogs/arresting-tales/) which is written by an actual Chicago police officer, zig dressed up 10 shackled prisoners in orange jumpsuits that read Check out Arresting Tales at ChicagoNow.com. Accompanied by a cop, they wandered up and down Chicagos tony Michigan Avenue, to the delight (and sometimes concern) of passersby. Ironically, the prisoners were stopped by a real police officer, who, after ascertaining that they did not need a permit, informed them they were free to carry on. Curious onlookers inquired about the so-called delinquents roaming the city throughout the day, snapping photos and building buzz for Chicagos largest blog network.
Advertising Agency: Zig, Chicago, USA Creative Director: Stephen Leps Art Director: Janay Blazejewski Copywriter: Natalie Taylor Strategist: Ryan Wilson Team Leader: Carlie Naftolinvia adsoftheworld.com