Porsche

Information / Credits

Porsche Cars North America and Cramer-Krasselt/Chicago have launched the integrated effort for Porsches first four-seat sports car the Panamera. To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brands most valuable assetsits heritage and historyto welcome the Panamera to the family and reinforce the Porsche portfolio. The effort is part of the fully integrated Welcome to the Family launch campaign including television (please see the :60 spot attached), print, a new website ( www.porscheusa.com/family ), mobile, direct mail, dealer materials, online ads and website takeovers, as well as an IFC documentary.

Advertised brand: Porsche Cars North America Advert title(s): Family Tree Translation of headline to English: Family Tree Advertising Agency (Name, City, Country): Cramer-Krasselt, Chicago, U.S.A. Agency website: http://www.c-k.com Chief Creative Officer: Marshall Ross Ass. Creative Director/Copywriter: Rick Hamann Art Director: Matt Spett; Luke Partridge Copywriter: Gary Doyle Production Co: @RadicalMedia Director: Jeff Zwart Published/Released (Month, Year): October, 2009