BC Dairy Foundation

Information / Credits

The creation of The Weak Shop sub brand marks a innovative approach to milk marketing. Its bold, quirky, and talks to teens in an unusual way, says Liz Gurszky, director of market development and communication, BC Dairy Foundation. Instead of preaching to teens about health benefits, were really driving home our point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way. Check out the website too: http://TheWeakShop.com

Advertising Agency: DDB Canada / Vancouver Creative Director: Dean Lee / Cosmo Campbell Copywriter: Kevin Rathgeber Art Director: Colin Hart Agency Producer: Ryan McCormick Account Director: Brett MacFarlane Account Coordinator: Lena Dawson Production Company: Steam / Filmgroup Director: Benjamin Weinstein 1st Assistant Director: Travis Tetreault Executive Producer: Kevin Walter Producer: Matt MacLennan Director of Photography: Phil Lanyon Industrial Designer: Robert Johnston Post-Production Company: Steam / Filmgroup Editor / Colour: Jonathan Morris Audio House: GGRP Audio House Producer: Peter Clarke Audio House Engineer: Keith White Casting: Sean Milliken