Bacardi

Information / Credits

The new "Island" TV Spot. See what happens when friends get together and build the perfect party island! Part of the "Spirit of Bacardi" campaign.

Creative Type:Television Agency:RKCR/Y&R Advertiser:Bacardi Project name: Island Brief: Reconnect Bacardi with its core audience by standing for something true to the brand that 20-something drinkers will find relevant and motivating Client: Jeff MacDonald, Global Brand Director, Bacardi Copywriter: Mark Waldron Art director:Dave Godfree Planner: Angie Ma Media company: Universal McCann Media planner: Scott Neilson Production company: Rogue Director: Sam Brown Editor: James Rosen at Final Cut Post-production company: The Mill Audio post-production company: Factory Studios