Our goal was to communicate that Canesten is the best solution for athletes foot. The symptoms of athletes foot are itchy feet and flaked skin. We used walls in town with shattered plaster and places with scratched surface where we drew the outline of a foot and sticked a label in the form of a Canesten tube. The idea was supported with double-meaning headlines, which pointed out the similar problem of plaster and foot shattered plaster and flaked skin.
Advertising Agency: MARK BBDO, Bratislava, Slovakia Creative Director: Dᶩd Slim Art Director: LukᚠKar᳥k Copywriter: Juraj Chmel Account manager: Dana AdamovičovፊPublished: September 2009via adsoftheworld.com