Enel

Information / Credits

Heres the blog: http://www.enelcontemporaneablog.it/?langswitch_lang=en Enel doesn't provide just traditional energy. It also provides the energy of contemporary art through Enel Contemporanea. This year they commissioned a piece to a major american artist: Doug Aitken. To promote the initiative, we created a blog that will keep people up to date of everything thats going on backstage, from the organising phase right up to the unveiling. The blog interacts with a huge wall of light: the first TWITTER-LEDWALL in the heart of Rome, where everyone can read the works updates and tweet back in real time.

Advertising Agency: Saatchi & Saatchi, Italy Creative Directors: Alessando Orlandi, Agostino Toscana Art Director: Manuel Musilli Copywriter: Laura Sordi Additional credits: H Films Published: October 2009