Tooheys Extra Dry

Information / Credits

The story opens in a foreign land where birds rule overhead and humans forage in the wastelands for scraps of the prize apple. We see the desperation and degeneration of the unevolved humans before our heroine climbs a tree to get her hands on a shiny, crispy apple.According to BMF Creative Director, Simon Langley, the campaign poses an alternative reality to the rise of human kind. Eating the apple gave humanity knowledge and power over all other creatures on earth. But imagine if another creature had eaten the apple first - they would have ruled the earth. Scary thought..., said Langley.Tooheys Extra Dry has always been innovative and the introduction of a cider like 5 Seeds is an innovation in itself said Holler Director, Mike Hill.. Our decision to launch the brand site completely within Facebook, as well as the blogger outreach campaign, is in keeping with that theme.

Client: Lion Nathan Australia Product: Tooheys Extra Dry 5 Seeds Agency: BMF, Sydney Production Company: Goodoil Films Director: MICHAEL SPICCIA Executive Creative Director: WARREN BROWN Creative Director: Simon Langley Associate CD / Copywriter: Richard Morgan Art Director: Nils eberhardt Country: Australia Other Credits: Group Account Director Nick Garrett Account Director Lenya Kovacevic Account Manager Elisabeth Spence Executive Planning Director Jeremy Nicholas Strategic Planner Director Simon McCrudden TV Producer Mandy Payne Production Company Producer Sam Long Sound Studio Song Zu Post-Grade The Lab Post-Online Fin Design Music Composer Elliott Wheeler Visual Effects Supervisor Justin Bromley DOP Danny Ruhlmann Editor Stewart Reeves (Guillotine) Media planning and buying: Agency Zenith Optimedia Digital Agency Holler Sydney Creative Director Tim Buesing Lead Designer Chris Jeffree Copywriter Tony Wild Senior Project Manager Mic Wernej Senior Account Director Suzette Mackenzie Junior Account Manager Dom Felton Head of Influencer Marketing Matt Kendall Interactive Developer Lukasz Karluk Visual Effects Designer Razif Djamaluddin Senior Flash Developer Tim Drew