Crunchy outside. Refreshing inside. Surprisingl chewing gum with liquid filling. Neogama BBH shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh. In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor. The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo with the headline: "Crunchy on the outside. Cooling inside. Amazing chewing gum with liquid filling.
Advertising Agency: Neogama/BBH, S㯠Paulo, Brazil Executive Creative Director: Alexandre Gama Creative Directors: MᲣio Ribas, Wilson Mateos Art Director: Thiago Cruz and Rafael Segri Copywriter: Silvio Amorimvia adsoftheworld.com