Red Cross

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A week after the storm, the floods had still not receded. This ad from BBDO Guerrero Proximity Manila appeared in the country's largest daily to remind people help was still needed.

Advertising Agency: BBDO Guerrero/Proximity, Manila, Phillipines Creatives: David Guerrero, Joel Limchoc, Brandie Tan Agency Producer: Al Salvador Photographer: Aaron Favila, AP Photo Retoucher: Manny Vailoces