On behalf of advertising agency Fallon, editorial company Rock Paper Scissors and VFX boutique a52, it's my sincere pleasure to share this new spot for Travelers with you. Entitled "Drifters," it debuts today in high-profile broadcast and cable outlets as both a :60 and a :30. In the latest spot in the celebrated Travelers Insurance campaign, joining Rupert Sanders' Emmy nominated "Delivery" and Daniel Kleinman's charming bone-obsessed dog in "Prized Possession," comes "Drifters." Directed by Frank Budgen, the story unfolds in the skies above America, as we see thousands of small red umbrellas elegantly floating above. As we hear "Worries" from the incomparable folk star Langhorne Slim, we watch as the hypnotic flotilla moves from the ocean, over the countryside and, finally, into the skyscraper-filled canyons of a city where they gently drift down to protect a home, a car and a business. Worries Lyrics; If you got worries, then youre like me. Dont worry now, I wont hurt you. And, if you got worries, then youre like me. Dont worry now, I wont desert you. If you get a chance, you put your dancing shoes on. The countrys calling, and thats where Im going. Dont know if youre in my way, but, Ill take you along. Ill take you along. Maybe blue eyes are more of my style, I dont know, but Im willing to try. And, maybe Im dumb for making you smile, I dont know, but I will in a while. We passed a graveyard and held our breath, We better kiss if were getting closer to death. I dont wanna miss ya, I know its all in our heads, She says Its all in our heads.
Project Name: Travelers "Drifters" Running Time: :60, :30 Release Date: Oct. 9, 2009 Client: Travelers Insurance Agency: Fallon Creative Directors: Scott O'Leary, Ryan Peck Art Director: Scott O'Leary Copywriter: Ryan Peck Director of Integrated Production: Vic Palumbo Executive Producer: Kate Talbott Production Company: Gorgeous Enterprises Director: Frank Budgen Director of Photography: Ellen Kuras/Frank Budgen Executive Producer: Cassie Hulen Producer: Alicia Richards Production Manager: Judy Vermeulen Editorial Company: Rock Paper Scissors Editor: Angus Wall Executive Producer: Linda Carlson, Carol Lynn Weaver Producer: Kim Colen Editorial Assistant: Grant Surmi Visual Effects Company: a52 VFX Supervisor: Patrick Murphy Colorist: Angus Wall Flame Artists: Patrick Murphy, Stefan Gaillot, Mike Bliss, Andy Hall CGI Supervisor: Kirk Shintani CGI Artists: Andy Hall, Paulo de Almada, Joe Chiechi, Adam Newman, Ian Ruhfass, Terry Shigemitsu VFX Producer: Jenny Bright Executive Producer: Jennifer Sofio Hall Mix Company: Eleven Sound Mix Engineer: Jeff Fuller Music Track: "Worries" Langhorne Slim