Honda Premieres Racing Against Time Short-Film Documentary Featuring Skateboarding Legend Tony Hawk and Star Trek Screenwriters Roberto Orci and Alex Kurtzman Directed by Joe Berlinger with producers @radical.media, Racing Against Time takes a personal look at what defines the essence of racing and how the best work is often done when the pressure is high and competition is fierce. The film illustrates Hondas racing spirit, as Honda associates persevere to develop innovative environmental solutions. Teamwork also is shown as an integral contribution to extraordinary results. These themes are brought to life during the seven-minute film through personal experiences shared by professional skateboarder Tony Hawk, Star Trek and Transformers screenwriters Roberto Orci and Alex Kurtzman, and IndyCar driver Tony Kanaan. Stories from several Honda associates also are featured, including Sachito Fujimotos challenge to develop the Honda FCX Clarity fuel cell electric vehicle. Hondas new doc film, Racing Against Time, was developed to share our unique corporate culture rooted in racing, and to inspire people to innovateno matter what the circumstances, said Barbara Ponce, Manager of Corporate Advertising for American Honda. Hondas racing spirit goes far beyond the race trackits a unique approach to business that allows us to face and survive difficulties in the marketplace, including the current environmental and economic challenges. In Racing Against Time, Joe Berlinger brings a whole new dynamic to Honda's DREAM THE IMPOSSIBLE Documentary Series. Theres a real sense of urgency to the film. The pacing, music and imagery all reflect the intensity and drive of the people we interviewedwhether its pro athletes, like Tony Hawk and Tony Kanaan, describing the challenges of competing against the clock or environmental experts and scientists discussing solutions for the looming deadlines that our planet will face in the near future, said Todd Carey, associate creative director at RPA.
Advertising Agency: RPA, Santa Monica, CA, USA Chief Creative Officer: David Smith Writers: Todd Carey, Curt Johnson Agency Producer: Gary Paticoff Executive Producers: Barbara Ponce, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes Production Company: @radical.media Producer: Andrew Flakelar, Todd Carey, Curt Johnson Director: Joe Berlinger DP/Lighting/Cameraman: Andrij Parekh Editor: Ben Coccio/Outpost Digital Original Soundtrack: Q Department. Post Production: Outpost Digital Graphic Designer: Dave Dimeola, Chris Rubino Photographer: Davi Russo Interactive Chief Creative Officer: David Smith Executive Producer, Content: Gary Paticoff Creative Director/Art: Curt Johnson Associate Creative Director/Copy: Todd Carey Senior Art Director/Art: David Mesfin Senior Copywriter: Brenna Hajek User Experience Lead: Alex Yra Technology Director: Scott Westerfield Technologist/Flash: Jeff Siegalvia adsoftheworld.com