In August 2009, Orange and its agency, Publicis Conseil, have moved a stage further in their communications for 15 to 24-year-olds, launching the "Orange RockCorps" project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France. The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year's biggest concert on 2 October at Paris' Z鮩th venue (with Busta Rhymes, David Guetta and Sefyu). Tickets are not on sale for the event, nor can they be won in any competition. Through the campaign, Orange and Publicis Conseil / Net in association with Phonevalley are proving that charitable action can be a fun, celebratory experience when carried out together and with music.
Advertising Agency: Publicis Conseil, Paris, France Executive Creative Director : Olivier Altmann TV Copywriters: Mathieu Degryse, Olivier Dermaux TV Art Directors: Yves-Eric Deboey, Mathieu Vinciguerra Web Creative Director: Philippe Simonet Web Copywriter: Cédric Leplat Web Art Direc: David Polonia Production: WAM TV Production: Florent Villiers, Pierre Marcus Post-Production : Jeanne Raibaut Sound Production: Eric Cervera, Boris Nicou Production company: 75 Director : Vincent Lobelle Producer: Emmanuel Guiraud D.O.P: Glynn Speeckaert Editor: Cyril Nakache/ Stéphane Couturier SFX images: Mikros images Music Composer: Eric Cervera GM Strategic Planning: Valérie Hénaff Account Director: Marie Wallet Account Manager : Céline Veyrard Account Manager Web : Aline Bonnet Account Manager Mobile : Eric Dufourmantelle Account Executive : Emilie Alalofvia adsoftheworld.com