SmartStrand carpet

Information / Credits

To reassure people that it offers substance beneath its style, the new commercial employs stopping power to prove Mohawk SmartStrand can withstand anything your active family and pets can dole out.Using a motion-controlled system, the spot provides a 360-view, story-telling approach showcasing a family frozen in countless acts of carpet damage. From Dad dropping a tray of hot dogs and mustard to children kicking over guacamole and salsa, dropping ice cream sundaes and the kickerbright red juice, Mom has it in control. Dont worry. Its SmartStrand.

Client: Mohawk Flooring Product: Stain resistant SmartStrand carpet with DuPont Sorona. Agency: Cramer-Krasselt/Milwaukee Production Company: Bully Pictures Director: Fredrik Callinggard Executive Creative Director: Chris Jacobs Creative Director: Chris Buhrman Art Director: Jim Root Copywriter: Sandy DerHovsepian Agency Producer: Dinah Goris Executive Producer: Jason Forest Country: United States of America