Amnesty International Hungary

Information / Credits

Experience it interactively: http://tribalddb.hu/works/amnesty/index.html A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.

Advertising Agency: Tribal DDB Budapest, Hungary Creative Director: Dezső Nagy Creative Consultant / Copywriter: G᢯r Spielmann Art Director: Balẳ Jekler Art Director Flash: Dᶩd BᲤos Photographer: Rene Mansi Account Directors: Christoph Hille, Andr頍usalf Account Manager: Eszter Nagy Released: March 2009