Ipsilon is the Publico newspaper's suplement dedicated to art, music and culture. Fugas is the Publico newspaper's suplement dedicated to travelling and leisure. Every time the word Public appears in Portuguese its referring to both Pblico as the Portuguese word for public (pertaining to the people, or community, or group), and the Pblico, the name of the Portuguese newspaper. The copywriting of this publicity campaign is based on the play on words of those two meanings.
Advertising Agency: Nossa, Lisbon, Portugal Creative Director: Nuno Cardoso Art Director: Tiago Prandi Copywriters: Nuno Cardoso, Jo㯠Moura Illustrator: Filipe Alves Account manager: Duarte Dur㯀via adsoftheworld.com