John McCann's Steel-Cut Irish Oatmeal

Information / Credits

After 800 years of British oppression, the Irish still find the strength to wake up each morning. There are few things Irish people hate more than the English. Missing breakfast is one of them. Thats why, for over 200 years, McCanns has been making oatmeal the only way they know how the Irish way. See, McCanns uses only the finest steel-cut oats in the world. And where are those oats grown? Right in Irelands own backyard, on the same fertile soil Irishmen have been farming for thousands of years. Theres a reason the Irish consider McCanns a national treasure. They know a real meal when they see one. Give your body the meal it deserves a hearty, healthy bowl of McCanns Irish Oatmeal. Scaryideas.com: These adverts may play well in the US, but they wouldn't go down well in Ireland.

Advertising Agency: The Creative Circus, Atlanta, USA Copywriter: Brandon George Art Director: Will Lindberg