John McCann's Steel-Cut Irish Oatmeal

Information / Credits

In 1845, the Great Famine destroyed Ireland's potatoes. Fortunately, the Irish still had their oatmeal. The Irish have survived plenty of hardship in their long history. But an empty stomach can bring anyone to their knees. Luckily, when the potato famine struck, they still had McCanns Irish Oatmeal. Threatened with starvation, the Irish turned to McCanns oatmeal to fill their aching bellies. The delicious steel-cut oats kept them going, even in the worst of times. Take it from the Irish. You need a real meal to start the day off right. Give your body the breakfast it deserves a hearty, healthy bowl of McCanns Irish Oatmeal. Grown in Ireland by people grown in Ireland. Scaryideas.com: These adverts may play well in the US, but they wouldn't go down well in Ireland.

Advertising Agency: The Creative Circus, Atlanta, USA Copywriter: Brandon George Art Director: Will Lindberg