Imagine you have to film a story set in The States during the 50s decade... What would be your first step? If you are director Pep Bosch youd balance such alternatives to shoot as L.A and Toronto, then finally deciding to go straight ahead to Bulgaria, where you can use the filming set of De Palmas thriller The Black Dahlia. Your next step then would be to assemble a cast of American, English and Bulgarian actors and finally turning the time-machine backwards until the Eisenhower era. In such a scenario the only new thing, very new indeed would be one red car. It does sound cool, doesnt it? When DDB Barcelona commissioned this film to Agosto the idea behind the spot was that its not enough to define the new Polo as cool, a story was needed to make evident what cool really means; to be self-confident, when you are cool, theres no need for show-offs or bragging. The result, a spot to demonstrate that sometimes, the best way to win is not to compete at all.
Advertising Agency: DDB Barcelona, Spain Client marketing director: Caita Montserrat Client advertising director: Albert Garcia Agency Producer: Vicky Mo Creative Directors: Jose Maria Roca de Vi, Juan Ramlfaro Account manager: Gorka Lozano Director: Pep Bosch Production Company: Agosto Producer: Julia Carrasco Director of Photography: Paco Femen Post Production : Infinia Editor: Alba Oriol Music: BSO Production Service Company: Film-maker, Sofvia adsoftheworld.com