Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: Scream! The Science of Fear. Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: A photo of a scared person is enough to spread fear. We can explain. They were also given free passes to the exhibit. Thankfully, no heart attacks were reported.
Advertising Agency: Rethink, Vancouver, Canada Creative Directors: Rob Tarry/Ian Grais, Chris Staples Art Director: Chad Kabigting Copywriter: Rob Tarry Released: August 2009