Lilica Ripilica is introducing a new communication phase with the tagline enchantment. To create the desired involvement with the consumer, the campaign immersed into the universe of imagination. In this new spot, created by OpusMultipla and produced by Margarida Films, an Ink Group Company, shows a little girl that discovers a world of dreams and fantasy through her own reflection in the mirror. This portal transports her through different worlds, in a magical parallel world. To interpret all situations, twin sisters rehearsed to perform with perfection identical and inverse movements, in a choreographed dance, becoming the reflection of each other. A real hall of mirrors was constructed to make the optical tricks. Ilegal FX created the visual effects.
Client: Marisol Franchising Ltda Title: Espelhos (Mirrors) Product: Lilica Ripilica (clothing brand for girls) Agency: Opusmltipla Creative Directors: Ale Tauchmann / Renato Cavalher Writers: Andr頋onell / Cisma / Ale Tauchmann / Renan Molin Agency Producer: Luciana Silva / Aroana Machado Client Approvals: Jos須enrique Falbo / Marcos Zick / Jair Pasquale RTV: Edson Perin Production Company: Margarida Filmes Director : Cisma Cinematography: Pierre de Kerchove Editor: Marcio Soares Midia: Christiane Carvalho / Juliana Coelho / Elisa Manuela Cetnarovski EP: Jo㯠Pedro Albuquerque, Dino Camargo Execultive Assistant: Gisele Eloise Kimak Santos Production Manager: Nani Matias Production Assistant: Ulisses Sant'Anna Production Coordinator CWB: Carolina Cherobim AD: Andre Siqueira Stylist - Chrystyan Kishida Casting - Fabio Parra e Viviane Oliveira Art Director: Daniel Marques Props: Gislaine Leal Location: Eduardo Castello Branco. Post Production: Ilegal FX Flame Artists: Sergio jacobina, Thiago Eva, Cristiano Meira, Henrique Delgado, Rogerio merlino, Marcio martins Rotoscopy: Diego Roque, Marcelo Martins VFX Producer Mauro Amar 3D Artist: Ricardo Bardal After Effects : Pedro Gebara Music & Sound Design: PopCorn?!?