One is suitable for general audiences. The other one is not. A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay Creative Directors: Fernando De Clemente, SebastiᮠMir. Art Director: AgustAcosta Copywriter: Alvaro Palombovia adsoftheworld.com