Protection + Incredible Fragrances. New Rexona Women Fragrance Collection Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay Creative Directors: Fernando De Clemente, SebastiᮠMir. Art Director: AgustAcosta Copywriter: Jorge Gonzalezvia adsoftheworld.com