The HBO Imagine campaign, an expression and embodiment of the HBO philosophyto be the preeminent source of entertainment experiences that change perspectives, defy expectations and challenge the status quohas officially launched. The multi-platform storytelling experience sets out to prove that there are many sides to every story and a change in perspective changes everything. The centerpiece of HBO Imagine is HBOimagine.com, an online universe that allows users to dive headfirst into an interactive story and game-like experience that deepens the more one explores it. There are over 41 pieces of content, including short- and long-form video, audio files, news stories, letters and images that are connected to each other, revealing more of the big picture with each click. Users can navigate the story by unlocking and viewing the content. HBO Imagine is also being realized in a multi-city outdoor installation called The Cube. The HBO Cube is a unique, new storytelling device that offers four different perspectives on the same scene simultaneously. In telling the same story from four distinct points of view, each side of the cube stands alone as an engaging film, and as one piece of a larger puzzle. As viewers move around the cube, they watch the story unfold from different perspectives, forming different perceptions, and often misperceptions, of the characters and plot. Only by watching the story unfold from multiple sides of the cube can one begin to see the bigger picture. The HBO Cube features two films, each 2 minutes and each played twice successively, on a rotating basis.
Advertising Agency: BBDO New York, USA Interactive Agency: The Barbarian Group, USA Agency: BBDO New York Client: HBO Interactive Agency: The Barbarian Group Chief Creative Officer: David Lubars Chief Creative Officer: Bill Bruce Executive Creative Director: Greg Hahn Executive Creative Director: Mike Smith Assistant Creative Director: Adam Reeves Assistant Creative Director: Brandon Mugar Copywriter: Adam Reeves Art Director: Brandon Mugar Director of Integrated Production: Brian DiLorenzo Content Producer: Nicholas Gaul Production Company: Biscuit Filmworks Director: Noam Murro Executive Producer: Shawn Lacy Producer: Jay Veal Digital Agency:The Barbarian Group Visual Effects: Animal Logic Visual Effects Supervisor: Nicholas Ponzoni Visual Effects Producer: Nerissa Kavanagh Telecine: The Syndicate Telecine Artist: Marshall Plante Flame Artist: Verdi Sevenhuysen Visual Effects Producer: Robert Evans Editor: David Henegar Audio Mix: POP Sound Mixer: Mitch Dorf Audio Mix: Sound Lounge Mixer: Cory Melious Music: Search Party Music