Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, youll never get an unfortunate surprise. In the first TV campaign from Bos, Toronto, directed by OPCs Brian Lee Hughes, Mr. Sub is being touted as a Canadian Classic, for over 40 years, that can always be counted on. Ive been eating at Mr. Sub since I was a teenager and an assorted sub tastes as good today as it did decades ago. The insight for this campaign about no surprises comes right out of the product itself, says Gary Watson, Co-Creative Director. Adds Chad Borlase, Co-Creative Director, To set up this positioning, we chose to show situations where surprises werent so welcome. And of course, using humour was a natural. The campaign consists of three commercials featuring a groom who finds his father making out with his bride-to-be; a leather-clad husband trying to spice up his marriage only to shock his wife who happens to be wielding a cast iron pan; and a father of eight who decides to announce his change in sexual preference during an intimate family dinner.
Titles: Bride, Dinner, Hot Stuff Client: Mr. Sub Agency: Bos, Toronto Co-Creative Director/Art Director: Chad Borlase Co-Creative Director/Writer: Gary Watson Account Director: S颡stien Moﳥ Account Manager/Producer: Liz Hooper Director: Brian Lee Hughes Production Company: OPC, Toronto Executive Producer: Harland Weiss Producer: Donovan Boden Director Of Photography: Tico Poulakakis Editorial: Brian Wells School Editing, Toronto Transfer House: Notch Music: Ted Rosnick, RMW, Torontovia www.coloribus.com