Fresh 'n Fruity is a fruited yoghurt brand made unique by its fresh ingredients and innovative processes. To capture this idea agency Colenso BBDO, Auckland sought to create a beautiful piece of film that demonstrated yoghurt-making in the most crazy and original way they could, while still maintaining appetite appeal, and the playful tone synonymous to the Fresh 'n Fruity brand. And this is the result. Two 33-tonne wrecking ball cranes, facing off in a spectacular battle/dance until they finally collide, creating an amazing display of fruit mixing with yoghurt because no one does fresh and fruity like Fresh 'n Fruity.
Client: Fonterra Agency: Colenso BBDO, Auckland Production Company: The Sweet Shop Director: Noah Marshall Post production: Jon Baxter Music + Sound Production: Groove Armada / Shane Taipiri Executive Creative Director: Nick worthington Creative: Kimberley Ragan Creative: rebecca Johnson-Pond Editor: Tim Mauger Agency Producer: Nigel Sutton Producer: Charlene George Producer: Tim Fermino Country: New Zealand Account Director: David Bowles, Antonia Baker Account Manager: Krystel Houghton Planner: Sue Gillvia www.coloribus.com