Uniqlo

Information / Credits

Strategy In the fall of 2008, Uniqlo announced the introduction of 'HeatTech' moisture absorbent heat-generating wear in overseas markets. To enhance recognition and dramatically increase sales, we felt it would be most effective to have consumers experience this futuristic material. Our mission was to go beyond the existing 'experiential event' and create a powerful and innovative event that all overseas media would want to publicize.

Advertiser/Client: UNIQLO Product/Service: HEATTECH Entrant Company: DENTSU Tokyo, JAPAN Advertising Agency: DENTSU Tokyo, JAPAN Creative Credits Creative Director: Naoya Hosokawa Copywriter: Naoya Hosokawa Art Director: Takahiro Tsuchiya Other Credits: Agency Producer:motofumi Kanesaka/Hiroto Fujinami