Allan Gray surmises how much more could have been achieved by the Legend had James Dean had more time. In all my years of advertising, I have never seen a treatment that was so detailed, so carefully thought through, and so deeply researched, than the treatment Keith gave us when pitching to handle this commercial. From beginning to end, his commitment to the job bordered on obsession." says Alistair King, Executive Creative Director at King James. "This was an incredibly challenging board, says Rose. You just take it for granted that James Dean is so iconic, so to go and mess with him and replan his life, if it doesnt work its like youre desecrating his memory." We really needed to deal with it with sensitivity. According to Karin Barry-McCormack and Paige Nick, the creative team from King James; "For both of us, this was without a doubt the most exciting, challenging and intricate television project we have ever worked on. And it was amazing to work so closely with such a passionate team and such a collaborative client."
Agency: King James Client: Allan Gray Investments Executive Creative Director: Alistair King Agency: King James Copywriter: Paige Nick Art Director: Karin Barry-McCormack Agency Producer: Caz Friedman Director: Keith Rose Executive Producer: Barry Munchick Executive Producer: Peter Carr Executive Producer: Nicola Valentine Producer: Grant Davies Director of Photography: Keith Rose Editor: Ricky Boyd Editing Company: Deliverance Producer: Paula Raphael Head Flame Artist: Marco Raposa de Barbosa Post Company: Black Ginger Flame Artist: Eddie Addinall Matte Paintings: Rob Muir Rotoscoping: Ashley Ryan Rotoscoping: Angelo Beceiro Collinicos Post Producer: Tracy-Lee Portnoi Music: Stefan Nilsson Music: Theo Crous Sound Design: Barry Donnellyvia www.coloribus.com