Chief creative director Marco Versolato of Y&R Brazil created the first Brazilian film to support the 'tck tck tck: Time for Climate Justice'campaign. The promotion was launched by Kofi Annan, President of the Global Humanitarian Forum, and Bob Geldof at 56th Cannes Lions International Advertising Festival, last June.The campaign http://www.tcktcktck.org/ urges people from around the world to become 'planet allies' and push world leaders to make fair and united decisions at the UN Climate Change Conference in Copenhagen in December 2009. Adaptation, a short animated film created by Y&R synthesizes Charles Darwin's Theory of Evolution and reminds the audience about the importance of adapting to our planet, rather than thinking the planet will adapt to our actions. Y&R worked with the production company Tribbo Post and the audio producer Somzera to create this film.
Client: Tck Tck Tck Agency: Y&R Brazil - S㯠Paulo Production Company: Tribbo Post Director: Luciano Neves Post production: Equipe Tribbo Post Executive Creative Director: Marco Versolato Art Director: Claudia Fugita Copywriter: Mariana Borga Agency Producer: Nicole Godoy, Camila Naito Executive Producer: Andr預ulcino Country: Brazil Other Credits: Director of Photography: Equipe Tribbo Post Sound Production: Somzeravia www.coloribus.com