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The campaign aims to raise awareness about preventable injuries and to challenge the belief that most people hold that serious injuries only happen to other people. The 14-week province-wide campaign, which began running on June 1st and will continue to just after Labour Day, is the first in a multi-year social marketing campaign. The multiple executions in the campaign drive traffic to preventable.ca, a site designed in the blog form that encourages visitors to post comments and engage in discussions on the preventable injury stories posted on the site. Each year, a staggering 400,000 British Columbians are injured, and another 1,200 killed as a result of predictable and preventable injuries. Every hour of every day, 47 people in B.C. suffer a preventable injury as a result of drowning, falls, poisonings, motor vehicle crashes and other activities. Preventable injuries are the leading cause of death for British Columbians between the ages of one and 44, and claim the lives of more children in the province than all other causes combined.
Advertising Agency: Wasserman + Partners, Vancouver, Canada Vice President / Managing Director: Pauline Hadley-Beauregard Creative Director: Liam Greenlaw Art Director: Kyle Scotland Copywriters: Liam Greenlaw, Marcus McLaughlin Agency Producer: Karen Brown Digital Producer: Liv Hung Media Agency Company: Wasserman + Partners Media Planner: Andeen Pitt, VP, Wasserman + Partners Production Company: Charlie Mother Charlie, Vancouver Director: Liam Greenlaw Director of Photography: Stewart Whelan Executive Producer: JC Doucet Editor and company: Matthew Griffiths at Cycle Media Audio Post-Production Company: Wayne Kozak Audio Productionsvia adsoftheworld.com