The slowness, rigidness and shaking limbs often associated with Parkinsons Disease can make simple, everyday tasks virtually impossible. For non-sufferers its difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinsons Victorias research at the same time. In the first 12 hours over $5000 was collected.
Advertising Agency: DDB/Rapp, Melbourne, Australia Executive Creative Director: Grant Rutherford Group Creative Directors: Ruben Cirugeda, Glen Dickson Account Service: Tess Doughty, Melissa Fullertonvia www.ibelieveinadv.com