See also 9/11 Ad for WWF Causes Tsunami of a Crisis for DDB Brasil at Adage. http://adage.com/globalnews/article?article_id=138775 In a separate mishap in a bad week for DDB Brasil, "Tsunami" accidentally ended up in a folder for work to be sent to journalists by the agency's public-relations department and was mistakenly sent to Ad Age sibling Creativity this week as though it were a new print ad. It was described in the e-mail as "a great campaign." A DDB Brasil spokesperson in Sao Paulo said a video version of the ad being circulated on the internet was not done or authorized by the agency or the client. She said DDB execs first saw the video, which features slightly different copy, on the internet and don't know who created it.
Agency: DDB Brasil Title of Ad: Tsunami Advertiser/Client: WWF Brasil Product or Service: Environmental Awareness Executive Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara Copywriter: Adriano Matos, Rodolfo Sampaio Art Director: Guilherme Jaharavia www.coloribus.com