Velocity Films were looking for film researchers. We spoke to them where one would expect to find them - at the cinema. By inserting our own title sequence as the last movie credit was about to roll off the screen, we were able to address a niche group of cinema-goers who clearly wanted to know as much as there was to know about a movie. Exactly the kind of people Velocity Films were looking for.
Agency: JWT Cape Town Client Staff: Barry Munchik, Velocity Films Account Staff: James McKay Creative Director: Conn Bertish Copywriter: Stuart Mccreadievia www.coloribus.com