Lego

Information / Credits

The Brief: The television, although a great source of entertainment, its also known as the idiot box. And in recent years, its influence on children, due to the content, has become a growing concern among parents. However, as parents, we cant stop children from watching television, but we can offer an alternative form of entertainment. One that builds their minds and imagination. The Solution: We developed a campaign, which showed scenes from television programmes that were not suitable for children, like drugs, sex and violence. Then, we used the Lego blocks to censor the subject.

Agency: Naga DDB/Rapp Client: Kavin Ch'ng Copywriter: Raymond Ng, Ted Lim Graphic Designer: Chow Kok Keong Photographer: Chen Kim Mun (360 Degree Studio)