Our brief was to highlight the true to life realness of Matchbox cars in a way that captured a child's imagination. All kids who play with toy cars imagine they are actually driving in a real situation. That's why they make the noises of the engine revving, the changing of gears, skidding around corners, sirens, and crashes. Our solution was to show footage of live driving situations while putting the sounds of kids playing with toy cars over the top of the footage.
Agency: Ogilvy & Mather Account: Sharon Khor Copywriter: Andrew Crocker Director: Gavin Simpson, Andrew Crocker, Ong Shi Ping Editor: Diana Yuen Producer: Michael Soo Footages: Getty Imagesvia www.coloribus.com