New York, NY, August 31, 2008: New York based Re:Birth Films director Adam Witten launches the Cisco �Creation Begins� spec campaign, with a stylized new :60 "Creation" creative by The Cricket Club of New York. The spot, bolstering Cisco's claim that their hardware is the backbone of new creations, features Adam and Eve in the context of a server room finding a new view on an old story. The :60 is a 1-spot campaign, which also highlights Cisco's commitment to the human connection. "Creation" opens on a seemingly sterile server room working silently. The scene cuts to a naked Adam just created on the floor. The parable continues with the servers coming to life, and Eve is born. As the computers work, even the snake is brought into being. With the scene set, within the wires and silicon, the players rush headlong to what appears to be a well known end; the expulsion of Adam and Eve. With Adam given the chance to make the same mistake twice, he decides that it is the human connection that makes creation great, not the technology that make it possible.
Client: Cisco Titles: :60 �Creation� Production Company: Re:Birth Films Films, New York Director: Adam Witten DP: Derek McKane Advertising Agency: The Cricket Club of New York Creative Director: Roald R. van Wyk Art Director: Your browser may not support display of this image. Robert Pascale Editorial Company: Cosmo St., New York, Ny Editors: Your browser may not support display of this image. Justin Quagliata Music: Born Ruffians - I Need A Life (Four Tet Remix)