BMW

Information / Credits

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Advertising Agency: GSD&M Idea City, Austin, Texas Executive Creative Director, Mark Taylor Group Creative Directors: Jay Russell, David Crawford ACD/Art Director: Scott Brewer ACD/Writer: Ryan Carroll Executive Producer: Jeff Johnson Sr. Producer: Florence Babbitt Account Service: David Matathia, Coley Platt, Travis Scoggins, Jodi Bucciarelli Media: Carmen Graf, Kathie Haydon, Sabrina Jumper Out of Home: Jeanine Swanson, Margot Thornhill, Emily Russell Production Company: RSA Films, Inc. / Los Angeles, CA Director, Jake Scott Producer, David Mitchell DP, Sal Totino EP, Marjie Abrahams Video post production: Lost Planet (Los Angeles, CA) Editor, Hank Corwin Executive Producer, Nancy Osbourne Asst Editor, Tony Orcena Asst Editor, Louise Crane Music: Nico Muhly, Composer