Dogs Life is a TV commercial for Amnesty International, about how fast the social injustice is growing in Europe (and Portugal, to be more specific). With the economic crisis and with so many people loosing their jobs, everyone - politics, journalists, NGS, society in general - should discuss this issue very seriously. Portuguese Hollywood star Joaquim de Almeida (24, Desperado, Clear and Present Danger), was very touched by the project and agreed to do all the voice over in the spot. One last note: the dog that appears on the spot is a canine star, one of the most requested animal actors in Europe, and was flown specially to take part in the spot.
Advertised brand: AMNESTY INTERNATIONAL - PORTUGAL Advert title(s): DOG'S LIFE Headline and copy text (in English): Advertising Agency (Name, City, Country): FUEL - LISBON Creative Director: MARCELO LOUREN/PEDRO BEXIGA Art Director: PEDRO BEXIGA Copywriter: MARCELO LOUREN Director: Rita Nunes DOP: Andr頓chankovsky Art Director: Artur Pinheiro Stylling: Carlos Soares Make-up: Rosarinho Dog: ZOOCO TV Producer: Miguel Barbosa Accounts: Sergio Resende/Joana Gomes Pedro Sound: Indigo Published/Released/Aired (Month, Year): AUGUST, 2009