In a series of engaging new spots for Blue Cross Blue Shield via Ogilvy, Rabbit director Matt Ogens focuses his lens on the small business owner. Each of the three spots: Motor, Excel and Farm are poignant slice of life ads that peer into the daily routines of the independent entrepreneurs whose business lives thrive on the well being of their employees. Ogens' direction draws us in with heartfelt tales of everyday Americans making a living doing what they love. Picturesque visuals frame stories of bakers, motorcycle enthusiasts and shipping experts, all of whom take pride in providing excellent service to their customers, and affordable, high quality medical benefits to their employees.
Advertising Agency: Ogilvy Durham, USA Creative Director: Christine Gill Associate Creative Director: Kevin Mooney Writer: Heather Apple Art Director: Kristen Hiegel Sr. Art Director: Carolin Harris Producer: Herb Campbell Prod Company: Rabbit Director: Matt Ogens DP: Dion Beebe EP(s): Douglas Howell, Anura Idupuganti Producer: Scott Ludden Editorial: Company X Editor: Barney Miller Music: Dream Artists Composer: Matt Kajcienski Aired: August 2009via adsoftheworld.com