Wheaties

Information / Credits

A new cereal designed by today's elite athletes caught on camera and released as a comedic 6-part documentary.

Advertising Agency: Saatchi & Saatchi, New York, USA Executive Creative Director: Gerry Graf ACD/Copywriter: Chris Beresford-Hill ACD/Art Director: Nick Spahr Executive Agency Producer: Jerry Boyle Director: David Horowitz Director of Photography: Joe Arcidiacono Executive Producer: Melissa Culligan Producer: Kati Haberstock Producer: Emily Skinner Editorial Company: Rock Paper Scissors Editor: David Brodie Music Company: Beacon Street Studios