Cinnamon Toast Crunch

Information / Credits

What happens when a tasty breakfast square discovers just how delicious he tastes? In the new CG animated spot for General Mills' Cinnamon Toast Crunch, the tasty square in question takes giant bites out of himself until he's nothing but crumbs. Advertising Agency: McCann Erickson/Campbell Mithun, USA Art Director: Sean Kiener Writer: Steve Centeno Executive Producer: Sally Hotchkiss Associate Producer: Jaime Rembo Executive Music Producer: Mike Boris Prod Company: Passion Pictures Director: Russell Brooke Producer: Katie Mackin Music/SFX: Adelphoi Audio Post: Sound Lounge Mixer: Keith Reynaud Aired: July 2009