To top off the blitz, we created a chalk blog in Chicagos busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as What would you do to improve the CTA? and What will the Olympics do for this city? The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience ChicagoNow offline. One of the most important strategic considerations was that people who read blogs dont just care about the posts from the bloggers they also care about what other readers have to say in the comments. This was our way of capturing that.
Advertising Agency: Zig, USA Creative Director: Stephen Leps Art Director: Janay Blazejewski Copywriters: Geoff Berg, Natalie Taylor Strategic Planner: Ryan Wilson Team Leader: Carlie Naftolin Retoucher: Jeremy Thompson Studio: Mazen Mansour, William Leung Print Production: Jen Dark Music Company: RMW Music Director: Ted Rosnick Sound Designer: Tyson Kuteyivia adsoftheworld.com